On this page, you can find information about CRM and customer relationship management software.
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A CRM, or Customer Relationship Management, is a tool that centralizes all the data on your customers, in order to gain in efficiency and to improve your customer satisfaction. Like Lab Event, there is a multitude of them today, each with its own characteristics.

A CRM allows a synchronization and a harmonization of your client data in order to draw the maximum of useful information for your company but especially to reach a high level of customer satisfaction in order to keep them loyal.

Among others, a CRM intervenes in the following fields:

The interests are numerous and an investment in this type of software will save you time and money.

  • Intervene on your sales force: due to a CRM, the sales representatives have all the necessary and useful information on the company’s clients. This tool will allow them to have an optimized commercial follow-up on all the stages of a sale.
  • Improve your customer service: due to the centralization of data, the customer service can respond efficiently to any type of customer request.In the end, your clients comes out more satisfied.
  • Save money: a CRM facilitates the retention of your customers and increases their lifetime. It has been proven that increasing the LifeTime Value of your customers is much more profitable than acquiring new ones.
  • Develop your marketing strategy: the interest of a CRM is to be able to use the data relative to a customer and thus define specialized marketing strategies. A marketing policy adapted to your customer will be synonymous for you with a better revenue.
  • Analyze your sales: finally, a CRM will allow you to make an assessment of your sales, to see your strong points and to undertake improvements to compensate for your weaknesses.

In addition to a CRM, many companies opt for an ERP (Enterprise Resource Planning) in order to concentrate essential modules to a company on a single software.

But using a CRM also has some drawbacks:
  • First, there are security issues associated with having all the data stored in one place. Even the best security systems in the world have flaws and malicious people can access this data.
  • Technical support is also a sticking point. You can either have your own dedicated technical team that will be there to help you and unlock your software in case of a problem.
  • In addition, training is mandatory for employees. Using a CRM requires several hours of training and practice to be able to use the tool in an optimal way and some will certainly need more time than others.
  • Finally, data loss is common when the database is poorly managed. The best solution is to opt for a cloud backup but it is always recommended to make physical backups regularly in case a major problem occurs on the servers.

Thus, using a CRM has many advantages but also disadvantages. However, if your company is structured enough, you will be able to overcome all these drawbacks to getthe best out of a CRM.


Lab Event responds to its concerns with the following points:

  • Our solution is in a SaaS format, optimizing the security of your data.
  • We offer our customers full written technical support included in our offer or by telephone exchange.
  • Lab Event is very user-friendly, and is one of the easiest platforms to use, saving your staff many hours of training.
  • The software automatically saves the information after registration thanks to its cloud format, no more loss, no more worries!
Do you know Lab Event?
  • Lab Event is the first ERP/CRM software dedicated to the event industry! Enjoy many benefits:
    • Manage more events in less time
    • Increase your revenue
    • Improve your profitability
    • Work better with your customers but also with your employees

    By opting for its use, you will have access to different features. You will be able to:

    • detail the organization of your events
    • track the availability of your rooms/venues
    • to have a commercial follow-up of your customers and providers
    • share your services and places thanks to your database
    • create quotes and invoices
    • jointly manage your events with your employees by centralizing information

    Our team will be with you every step of the way at Lab Event. We invite you to test our tool for free and without obligation; so don’t wait any longer and try a complete digital tool specially designed for events!

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