Property manager: manage and market an auditorium with Lab Event

More and more auditoriums, corporate rooms, conference spaces, and hybrid venues are being entrusted to property managers to be operated and promoted.

Your mission is no longer just to manage a real estate space. You also have to oversee a complete event activity, often with a dual purpose:

• internal events (CODIR, seminars, HR conferences)
• external privatizations (agencies, companies, product launches)

Lab Event is SaaS software designed to address precisely these challenges: centralizing requests, managing schedules, producing quotes and invoices, and coordinating your service providers in a single tool.

A business solution designed for property managers

As a property manager, you are at the crossroads of several constraints:

• maximize asset utilization
• professionalize marketing
• ensure operational quality
• simplify internal and external coordination

Lab Event allows you to structure your business as a true event management tool, while maintaining the rigor expected in asset management.

✅ Centralized incoming requests
✅ Simplified internal/external arbitration
✅ Dedicated sales pipeline
✅ Automated quotes, contracts, and invoicing
✅ Integrated service provider coordination

Manage a mixed-use auditorium (internal + external)

Managing an auditorium for both internal and external use requires clear and flexible organization. In most companies or institutions, these spaces are not solely intended for rental: they are primarily used for general meetings, management speeches, employee events, and partner conferences.

Lab Event permet de gérer ce fonctionnement hybride de manière très fluide.

A single schedule, clear rules

Lab Event allows you to manage this hybrid operation in a particularly smooth manner. Thanks to a single schedule and well-defined management rules, each event can be categorized according to its status: internal, optional, confirmed, or canceled.

👉 You maintain a comprehensive overview of occupancy, without the risk of conflicts or double bookings.

Arbitrate with ease

The tool also facilitates trade-offs. You can easily prioritize internal corporate needs, seize external business opportunities at the right time, and integrate maintenance or downtime periods, all within a centralized and consistent management system.

Market your auditorium as a professional event venue

When an auditorium is offered for private hire, commercial responsiveness becomes a real performance driver. Being able to respond quickly and accurately to a request often makes the difference between a simple inquiry and a confirmed booking.

Lab Event helps you turn a request into a confirmed booking in just a few steps.

Integrated CRM: customers, agencies, companies

Thanks to the integrated CRM, each new request automatically enriches your database. Client companies, event agencies, partners, and recurring contacts are centralized in a single environment. Over time, you build up a qualified and structured portfolio that can be easily used for follow-ups and business development.

👉 An essential function in terms of asset valuation.

The whole package is designed to save you valuable time, while maintaining a high level of accuracy and professionalism.

Easily coordinate your external service providers

An auditorium is not just a space: it comes to life thanks to a complete ecosystem of service providers who contribute to each event.

To simplify this organization, Lab Event includes a module dedicated to managing event service providers:

• audiovisual and sound systems
• security
• caterers
• hostesses and reception
• cleaning
• furniture
• stage design

Lab Event includes a module dedicated to managing event service providers in order to structure and streamline these collaborations. From each event, you can send your requests directly to the relevant partners, centralize all communications, track confirmations, and keep a detailed history of interactions.

👉 You are transitioning from an “email + Excel” workflow to a single platform.

A single platform for operating, selling, and managing

Lab Event covers the entire operating cycle of an auditorium, from the initial request to the final financial follow-up.

1. Commercial management

On the commercial side, all incoming requests are centralized in a single tool. You benefit from a CRM dedicated to venues, an event tracking pipeline, and a comprehensive module for editing quotes and contracts. This allows you to structure your commercial development while maintaining a clear overview of current opportunities.

2. Internal management

Pour la gestion interne, Lab Event permet d’intégrer les événements corporate internes, de gérer les arbitrages et les priorités, et de partager un calendrier commun à l’ensemble des parties prenantes. Vous pilotez l’occupation de votre auditorium avec cohérence et transparence.

3. Operational management

On the operational side, the tool facilitates the coordination of service providers, the organization of team schedules, and the logistical monitoring of each event. All key information is consolidated to ensure smooth execution.

4. Financial management

For which property managers?

Lab Event supports operators who manage event spaces on a delegated management basis:

• property managers of headquarters with auditoriums
• delegated operators of institutional venues
• convention center or hybrid venue managers
• asset managers valuing MICE spaces
• property management companies with event management activities

Lab Event is particularly suited to sites that need to balance:

👉 internal use + external marketing + service provider coordination

Concrete example: a corporate auditorium open to privatization

A large group entrusts a property manager with the operation of its auditorium for priority internal events or high-value external rentals.

With Lab Event:

1. the customer sends a request
2. the file is created automatically
3. le planning affiche les options et priorités internes
4. a quote is generated quickly
5. billing is automated
6. service providers are coordinated directly at the event

👉 Une exploitation professionnelle, sans complexité.

Why Lab Event rather than a generic tool?

A traditional CRM system is not designed to manage the complexity of an auditorium or event venue. It manages contacts and sales opportunities, but does not natively integrate the management of dates, bookable spaces, event-specific options, multiple service providers, or trade-offs between internal and external uses.

Lab Event, on the other hand, was designed from the outset to address these challenges. It is a business tool for sales and operational teams, specializing in event venues: it combines sales logic, planning, operational coordination, and financial monitoring in a single environment.

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