The AI that understands your business and acts inside your CRM
Your CRM no longer just stores your data, it helps you work. An assistant that prepares your quotes, creates your tasks, checks your briefs and writes your emails, directly in Lab Event.
A true copilot that works with you
Your data no longer just sits in storage: it becomes actionable. Lab Event turns your CRM into a true operational assistant to analyze, create, write and check your events every day.
Search
Find a client, summarize an event, analyze a brief or ask your questions in natural language.
Act
Create quotes, events, tasks or contacts without re-entering data.
Write
Draft your emails, meeting notes and follow-ups directly from your CRM.
Check
Verify a quote, compare offers or check a brief before sending.
A CRM that just stores isn't enough anymore
General-purpose AIs can chat, but they stay outside your tools and don't know your projects. The result: you're still the one doing the work.
A general-purpose AI
- Answers your questions
- Stays on the side, in another tab
- Doesn't know your data
- Leaves you to re-enter everything
Lab Event's AI
- Understands your business and your context
- Works directly inside your CRM
- Recognizes your data
- Prepares the actions
An AI that understands your context
The AI doesn't handle an isolated request: it draws on your events, clients, vendors and quotes to support you at the right moment.
The AI takes stock
- Answer "What's missing?": unconfirmed vendors, unsigned quotes, open tasks
- Give a full summary of the event
- Review the checklist and the tasks to handle
- List the booked rooms and spaces
- Create a quote, or check an existing quote against the brief
- Write the follow-up email to the client
The AI checks
- Read and understand the quote: services, quantities, amounts
- Check it against the brief: compliant, discrepancy or point to confirm
- Write the email to send to the client, with the quote PDF attached
- Create a new quote
- Search for a quote across all your clients
The AI retrieves
- Give a summary of the company and the relationship
- Show its sales statistics
- Display signed revenue (excl./incl. tax) and the last 10 quotes
- List its contacts and events
- Create a contact or an event linked to the company
The AI moves things forward
- Create an event with the contact's email already pre-filled
- List the events linked to the contact
- Analyze the brief received from the client
- Give a summary of their company
The AI connects
- Give a summary of the vendor
- List its contacts
- Find the events it has worked on
- Create a linked vendor contact
Search & understand
Find the right information, summarize a file, read a document, in natural language.
- Smart filters: city, revenue, won/lost, SIRENE lookup.
- Instant summaries & sales statistics.
- Document reading (OCR + vision).
Natural-language CRM search
Query events, companies, contacts and vendors like a colleague.
Summaries & statistics
A recap of a company, a client or a vendor: won/lost events, conversion rate, finances (signed excl./incl. tax, last 10 quotes).
Read a brief or a document
Drop in a file: text extraction (OCR on PDF, PNG, JPG…), image vision, a completeness score, and the assistant remembers it afterward.
Create & act
Do the work for you: create records, events and quotes, import, source, plan, without re-entering data.
Create an event from an email
- Paste a brief, or forward the email to a dedicated inbox
- Analyze it from Gmail or Outlook with the Chrome extension
- The event is pre-filled: dates, attendees, budget
- The contact is linked automatically
Source vendors
- From a website or a directory (Kactus, Naboo, ABC Salles…)
- Extraction of a structured record: company, contact, offerings
- Rooms and photos pulled in with the record
- Automatic de-duplication and enrichment
Create a quote in conversation
- Blank, from a template, or from the event's run of show
- Prices stay calculated by Lab Event's engine, never made up
- Quote ready to review and send
- The sending email can be drafted right after
Manage the checklist & tasks
- Import a checklist template suited to the event
- Or paste in meeting notes
- Up to 50 tasks created at once
- Each with a due date and an owner
Ask a question. Or ask it to do the work.
Write & translate
The writing assistant lives in the send window, via the "Ai" button: the right message, ready to send, in your client's language.
- Write from scratch or start from a template (follow-up, proposal, meeting).
- Improve, correct, change the tone, translate into 7 languages.
- Included, without using any AI credits.
Write & edit
Write from scratch or edit a selection: improve, correct, summarize, shorten, change the tone, turn into bullet points. You choose: Replace, Insert, Refine or Cancel.
Translate into 7 languages
English, Spanish, German, Italian, Portuguese, Dutch, French, with the professional tone preserved, without leaving the editor.
Compose the email to send a quote
The AI Assistant writes the message and opens the send window pre-filled: recipient inferred from the record, quote PDF attached automatically.
Compare, check & alert
A safety net: the assistant cross-checks quotes and offers for you, and tells you what's left to do.
- Verdict against the brief: Compliant / Discrepancy / To confirm.
- Comparison of supplier offers received as PDFs.
- "What's missing?" on the event, at a glance.
Here's my analysis of quote DEV-2026-2187 against the brief for the Boat Party event.
| Criterion | Brief | Quote | Verdict |
|---|---|---|---|
| Budget | ≤ €35,000 | €34,595 excl. tax | Within budget |
| Attendees | 150 people | 150 people | Compliant |
| Date | Jun 24, 2026 | Jun 24, 2026 | Compliant |
Amount within budget, but a few items need client confirmation.
Check a quote against the brief
Amount within budget or not, expected line items present or not → a clear verdict. If there's a discrepancy, the AI offers to create a task or draft an email.
Compare supplier offers
Offers received as PDF / Word are read and laid side by side in a table, with a reasoned recommendation. You choose the documents to analyze.
"What's missing?"
Unconfirmed vendors, unsigned quotes, incomplete checklist, open tasks, plus the recommended next steps.
You stay in control, always
The AI assists, it doesn't decide for you. Every action stays under your control and within your permissions.
Confirmation before creation
A summary appears before any data is created. You confirm, correct or cancel. No email is ever sent automatically.
No deletion
The assistant never deletes anything, whatever the request. Deletions stay 100% manual.
Your permissions, nothing more
An action you couldn't perform manually stays impossible through the assistant. It only sees what you see.
Tailored to your plan
The assistant only offers the features of the modules your account has actually subscribed to.
Respects your rules
The AI prepares quotes using your CRM's data and rules, without creating prices or altering your calculations.
Sovereign hosting, GDPR
Your data stays in the European Union. GDPR compliance and sovereign hosting, by design.
What if your own AI could query Lab Event?
Lab Event exposes a standard MCP connector: an external agent like Claude or Cursor reads your data securely, without leaving your working tool.
- Read access: events, quotes, companies & contacts, tasks, SIRENE, activity summaries.
- No creation or modification possible through this channel.
- Personal token, revocable at any time from your profile.
Frequently asked questions
How is this different from a general-purpose AI?
Can the AI delete or modify my data?
What languages does the assistant respond in?
Can I connect my own AI assistant?
Is it included, and how do I activate it?
Discover Lab Event's AI assistant.
Book a personalized demo and enjoy a 30-day free trial to discover a new way to manage your events with AI.
30-day free trial · Included from the START plan
