The AI that understands your business and acts inside your CRM
Your CRM no longer just stores your data, it helps you work. An assistant that prepares your quotes, creates your tasks, checks your briefs and writes your emails, directly in Lab Event.
A true copilot that works with you
Your data no longer just sits in storage: it becomes actionable. Lab Event turns your CRM into a true operational assistant to analyze, create, write and check your events every day.
Search
Find a client, summarize an event, analyze a brief or ask your questions in natural language.
Act
Create quotes, events, tasks or contacts without re-entering data.
Write
Prepare your emails, meeting notes and follow-ups, and optimize your pages' SEO, directly from your CRM.
Check
Verify a quote, compare offers or check a brief before sending.
A CRM that just stores isn't enough anymore
General-purpose AIs can chat, but they stay beside your tools and don't know your projects. The result: you lose time reconnecting the information.
A general-purpose AI
- Answers your questions
- Stays on the side, in another tab
- Doesn't know your data
- Leaves you to re-enter everything
Lab Event's AI
- Understands your business and your context
- Works directly inside your CRM
- Recognizes your data
- Prepares the actions
01 · Search & understand
Turn your data into useful answers: the AI assistant understands your files, analyzes your information and supports you day to day.
- Smart filters: city, revenue, won/lost, SIRENE lookup.
- Instant summaries & sales statistics.
- Document reading (OCR + vision).
The AI doesn't handle an isolated request: it draws on your events, clients, vendors and quotes to support you at the right moment.
Find the event's key information
The AI assistant automatically understands the context of the displayed event, answers your questions, analyzes the available information and helps you quickly review where your file stands.
- Summarizes the event: client, dates, attendees, budget and vendors.
- Flags the items still pending.
- Reviews the checklist and the tasks to handle.
- List the booked rooms and spaces, their status and their details.
- Lists the quotes awaiting signature.
The AI decodes your quotes
The AI assistant automatically understands the displayed quote and its context. It analyzes its content, finds the matching quotes and answers your questions.
- Read and understand the quote: services, quantities, amounts.
- Summarizes the quote's essential information.
- Searches quotes by date, status or client.
- Lists the quotes awaiting signature.
Explore your portfolio of client companies
The AI assistant analyzes the displayed client company to quickly give you the essential information: activity, contacts, events and key indicators.
- Summarizes the company's key information.
- Reviews the company's latest events.
- Analyzes the sales statistics.
- Shows the financial indicators and pending quotes.
Find a contact's history
The AI assistant automatically understands the displayed client contact. It analyzes their information, retrieves their history and lets you quickly access the essential data.
- Shows the contact's key information.
- Reviews the events linked to the contact.
- Shows the details of their parent company.
- Gives an overall view of the client relationship.
Manage the relationship with vendors
The AI assistant uses the displayed vendor as context. You can ask it for a summary, the list of its contacts, the events it worked on, or directly create a linked vendor contact.
- Summarizes the vendor's essential information.
- Shows the contacts linked to the vendor.
- Reviews the events the vendor worked on.
- Retrieves the history of collaborations with this vendor.
Find the useful information across tasks
The AI assistant turns your task list into a conversational space. It understands your requests, finds the right information and helps you steer your actions.
- Find tasks by date: today, this week, overdue or a given period.
- Filters tasks linked to a company, a contact or an event.
- Combines several search criteria.
- Identifies the priority actions to follow.
Natural-language CRM search
Query events, companies, contacts and vendors like a colleague.
Summaries & statistics
A recap of a company, a client or a vendor: won/lost events, conversion rate, finances (signed excl./incl. tax, last 10 quotes).
Read a brief or a document
Drop in a file: text extraction (OCR on PDF, PNG, JPG…), image vision, a completeness score, and the assistant remembers it afterward.
02 · Create & act
Do the work for you: create records, events and quotes, import, source, plan, without re-entering data.
Analyze a document
- Works on every page of Lab Event.
- Text extraction: OCR on the uploaded document, then a summary.
- Type detection: business card, brief, vendor quote, specifications…
- Tailored action: create a contact, an event or a vendor, fields pre-filled.
- Image vision: floor plan, venue photo, screenshot, business card.
- Document memory: read once, retrieved later without re-reading it.
Create an event from an email
- Lab Event Chrome extension on Gmail and Outlook 365.
- Automatic analysis of the email content.
- Key info extracted: client, date, venue, attendees, services, budget, constraints…
- Instant event creation, fields pre-filled.
- Attachments taken into account (brief, quote, specifications, program…).
- Or create the event by forwarding the email to the dedicated Lab Event address.
Manage the checklist & tasks
- Reads an event's checklist (status, priority, due date) and the available templates.
- Adds actions to an existing checklist.
- Automatically creates a checklist if needed.
- Imports a preconfigured checklist template.
- Extracts the actions from meeting minutes and creates several tasks at once.
Create a quote in conversation
- Blank quote linked to the event and the client.
- Creation from an existing quote template.
- Generation from the event's run of show, with automatic calculation of amounts.
- Systematic summary before creation: confirm, edit or cancel.
- No invented prices: amounts come from your Lab Event items and services.
Source vendors from the web
- On vendor sites and directories (Kactus, Naboo, ABC Salles, 1001Salles…).
- Automatic analysis: name, contact details, descriptions, photos and rooms.
- Duplicate detection before any creation.
- Creation or enrichment of the company, the contact and the service.
- Photo import with choice of the featured image.
- Room import with their capacities and features.
Import a vendor quote Coming soon
- Automatically analyzes the vendor quote using OCR.
- Creates a Lab Event quote ready to be checked and completed.
- Extracts the line items and information from the quote.
- Intelligently maps each line to your existing items.
- Configurable default item for venue/service lines.
- Keyword rules to refine the automatic mapping.
Ask a question. Or ask it to do the work.
03 · Write & optimize
The writing assistant produces professional content in seconds: emails, sales copy or web pages. It writes, improves, translates and optimizes your content as needed.
- Emails: write from scratch or start from a template, improve, correct, adjust the tone.
- Translate your exchanges into your client's language, in 7 languages.
- Web pages & SEO: optimize your Lab Event landing pages (coming soon).
Write & edit
Write from scratch or edit a selection: improve, correct, summarize, shorten, change the tone, turn into bullet points. You choose: Replace, Insert, Refine or Cancel.
Translate into 7 languages
English, Spanish, German, Italian, Portuguese, Dutch, French, with the professional tone preserved, without leaving the editor.
Optimize your pages & SEO Coming soon
The assistant analyzes your Lab Event landing pages and reworks titles, copy, keywords and structure to strengthen their clarity, commercial impact and visibility on search engines.
04 · Compare, check & alert
A safety net: the assistant cross-checks quotes and offers for you, and tells you what's left to do.
- Verdict against the brief: compliant, discrepancy or to confirm. If there's a discrepancy, the AI offers to create a task or draft an email.
- Comparison of vendor offers received as PDF or Word, with a reasoned recommendation.
- "What's missing?" on the event, at a glance.
Here's my analysis of quote DEV-2026-2187 against the brief for the Boat Party event.
| Criterion | Brief | Quote | Verdict |
|---|---|---|---|
| Budget | ≤ €35,000 | €34,595 excl. tax | Within budget |
| Attendees | 150 people | 150 people | Compliant |
| Date | Jun 24, 2026 | Jun 24, 2026 | Compliant |
Amount within budget, but a few items need client confirmation.
Check a quote against the brief
Amount within budget or not, expected line items present or not → a clear verdict. If there's a discrepancy, the AI offers to create a task or draft an email.
Compare supplier offers
Offers received as PDF / Word are read and laid side by side in a table, with a reasoned recommendation. You choose the documents to analyze.
"What's missing?"
Unconfirmed vendors, unsigned quotes, incomplete checklist, open tasks, plus the recommended next steps.
Every action stays under your control
The AI assists, it doesn't decide for you. Every action stays under your control and within your rights.
Confirmation before creation
A summary appears before every creation: you confirm, correct or cancel. No email is sent automatically.
No deletion
The assistant never deletes anything, whatever the request. Deletions stay 100% manual.
Respect for your access rights
The assistant only uses the information you have access to and respects your permissions.
Adapted to your environment
Only the features available in your activated modules are offered.
Your business rules are respected
Quotes and calculations rely on your Lab Event data: no price is invented.
Protected data and European hosting
Your data stays in the European Union. GDPR compliance and sovereign hosting, by design.
What if your own AI could query Lab Event?
Lab Event exposes a standard MCP connector: an external agent like Claude or Cursor reads your data securely, without leaving your working tool.
- Read access: events, quotes, companies & contacts, tasks, SIRENE, activity summaries.
- No creation or modification possible through this channel.
- Personal token, revocable at any time from your profile.
Frequently asked questions
How is this different from a general-purpose AI?
Can the AI delete or modify my data?
What languages does the assistant respond in?
Can I connect my own AI assistant?
Is it included, and how do I activate it?
Discover Lab Event's AI assistant.
Book a personalized demo and enjoy a 30-day free trial to discover a new way to manage your events with AI.
30-day free trial · Included from the START plan
