Case study
How Lieux Atypiques automated the synchronization of its places between Lab Event and its website?
Lieux Atypiques specializes in the rental of unique and unusual spaces for professional events (seminars, corporate parties, shootings, etc.).
Its added value is based on the selection of singular and memorable places, ranging from hidden rooftops to redeveloped barges, including artists’ workshops or confidential galleries.
Both a booking platform and a showcase of original places, its website is the pillar of its commercial activity.
Context
Historiquement, la gestion des lieux et leur mise à jour sur le site de Lieux Atypiques se faisait manuellement, ce qui posait de nombreux problèmes :
- Waste of time to integrate or modify a location card
- Risk of errors or outdated information
- Difficulty ensuring consistency between internal data (capacities, photos, descriptions, availability) and the public display on the site
With a base of several hundred places to reference and keep up to date, this method had quickly become inefficient, time-consuming, and difficult to scale.
It aims
In order to professionalize its operation and gain agility in managing its catalog, Lieux Atypiques wished to:
- Centraliser la gestion de tous les lieux dans un outil unique (Lab Event)
- Dynamically connect the location sheets to their showcase site, so that any internal modification is immediately reflected online
- Automatically integrate a request form attached to each location, facilitating the tracking and processing of leads
- Maintain editorial freedom to customize the appearance of each form without duplicating the information manually
Solutions provided by Lab Event
Faced with the double manual entry of location data, first in Lab Event, then again on its website, two automation solutions have been implemented.
> A connected and automated management via API
In order to offer the Lieux Atypiques team optimal control over the management of place sheets, several features have been integrated. Thus, from its Lab Event interface, the team can activate or deactivate a venue at any time: when a venue is deactivated, its listing is automatically removed from the website, while remaining stored in the platform.
This allows maintaining perfect consistency between the actual state of the place (available, unavailable or archived) in Lab Event and its presence on the website.
The management of the catalog is thus centralized, reliable and simplified.
A technical connector has been set up between Lab Event and the Lieux Atypiques website, based on a dedicated API. This connector automatically synchronizes the data from the location sheets, thus eliminating any manual intervention in the process of updating the site.
Concretely, each time a location file is created or modified in Lab Event, the corresponding data (title, description, photos, characteristics, status, etc.) are automatically retrieved via the API. This information is then transmitted to the website, where it allows either to generate a new location sheet or to update an existing one.
> From data entry to customer request: a 100% integrated experience
Another key aspect of this solution lies in the integration of Lab Event request forms directly on the location sheets from the site. When a visitor fills out a form from the page of a specific location, a request is automatically created in Lab Event, including:
- the client’s contact information,
- demand content,
- as well as the place concerned, which is automatically attached to it.
This personalization ensures fast and accurate processing of requests, while offering better traceability and significant time savings for teams. The centralization of information and the elimination of repetitive tasks thus contribute to a more fluid, more reliable, and fully integrated management.
results obtained
The implementation of automatic synchronization between Lab Event and the website of Lieux Atypiques generated concrete and measurable results:
- Elimination of duplicate entries: teams no longer need to manually re-enter location records on the site, which represents a significant time saving and a reduction in the risk of error.
- Instant update: any modification made in Lab Event (addition, deletion or update of a place) is immediately reflected on the site, ensuring consistency and freshness of published information.
- Simplified management of visibility: the team can activate or deactivate a location directly from Lab Event, without going through the interface of their CMS, while preserving the history and data of each record.
- Automation of requests : thanks to the integration of the forms on the location sheets, each request made from the site is automatically recorded in Lab Event, with the location already attached. This facilitates tracking, speeds up the processing of requests and improves business responsiveness.
- Improved user experience: visitors benefit from a smooth journey, with up-to-date location data sheets and a directly accessible form, without having to search how to make a request.
Conclusion
By automating the data synchronization between Lab Event and its website, Lieux Atypiques has reached a key step in the modernization of its processes. This solution, both technical and practical, fully meets their needs: limit manual tasks, ensure reliable information in real time and streamline the processing of requests.
Beyond saving time and reducing errors, this approach illustrates the importance of a connected system, capable of adapting to business specificities while offering simple and centralized management.
