Case Study
KEYS embarks on a strategic transformation with LAB EVENT to boost its event efficiency
Keys is an hybrid player in the events sector. Both an events agency and operator of inspiring Parisian venues, Keys designs tailor-made experiences and offers unusual spaces suited to corporate events.
Its strength lies in its solid operational foundation, a demanding creative team, and an approach that combines hospitality, culture, and service excellence.
The challenge / Issue
Before joining Lab Event, Keys used a general-purpose CRM system that was suitable for tracking contacts but unsuitable for their business as an agency and venue operator. The tool did not allow them to manage their commercial activity, let alone meet the demands of the events industry.
Project managers wasted a considerable amount of time manually entering and organizing data in the CRM system. This data entry work sometimes took longer than the marketing of the events themselves. The need was twofold: to retrieve historical data cleanly, while setting up a fluid, intuitive interface dedicated to their business.
The issue also concerned the structuring of processes, with a strong need for support and flexibility, in a logic of continuous improvement.
Solution provided by Lab Event
1. An all-in-one solution
Lab Event offered Keys a solution tailored to the business needs of event agencies and venues alike. From the outset, the approach was collaborative and business-oriented: the goal was not simply to replace a tool, but to install a true operational management platform capable of evolving.
The solution implemented centralizes the entire event value chain: customer and prospect management, event tracking, quote creation, invoicing, purchasing, production, and accounting exports.
2. Email synchronization and event management
One of the key elements of this implementation was connecting their emailing tool to Lab Event. In practical terms, this integration allows Keys to view all data from their campaigns in a single interface: open rates, clicks, bounces, unsubscribes, etc. Each interaction is automatically linked to the relevant contact file, which enriches customer knowledge and facilitates sales follow-ups.
Thanks to this intelligent synchronization, Keys can now:
- Track the performance of communication actions in real time, within the same ecosystem as operational management.
- Monitor each customer’s engagement and adjust actions based on their behavior.
Implementation / Development
After an initial training phase, regular collaboration was established. A Keys representative ensures communication between the teams, systematically reporting needs and proposing improvements that are then integrated by Lab Event into its product development program.
Implementation was gradual and pragmatic: project managers were trained and supported, and were able to gradually switch to the tool without disruption. Accounting exports were customized to integrate with existing tools.
In addition, the tool was customized at Keys’ request without heavy development, leveraging Lab Event’s native capabilities: dynamic fields, view configuration, and specific exports. Fine adjustments were made on demand, thanks to a very close working relationship between the teams.
Results obtained
The implementation of Lab Event has significantly simplified and optimized event management at Keys. Thanks to an intuitive, centralized interface, teams have been able to automate many administrative and operational tasks, reducing the time spent on manual data entry and follow-up.
The solution has harmonized the work of project managers by providing them with a tool tailored to their specific needs that is more agile and flexible than the software previously used.
Today, Keys benefits from a more efficient process that promotes team skill development and workflow customization without the need for heavy development.
Close collaboration with Lab Event ensures constant support and the regular addition of new features, ensuring the platform’s continuous evolution in line with Keys’ operational and strategic needs.
Conclusion
With Lab Event, Keys chose a scalable business tool focused on real-world applications. This collaboration, built on constant dialogue, has laid a solid foundation that continues to evolve in line with needs.
This case perfectly illustrates Lab Event’s promise: to offer a comprehensive, fluid tool that is ready to support the growth of their projects.
