{"id":9839,"date":"2021-12-03T17:52:00","date_gmt":"2021-12-03T16:52:00","guid":{"rendered":"https:\/\/www.lab-event.com\/all-about-trade-shows-in-france\/"},"modified":"2025-12-16T15:36:45","modified_gmt":"2025-12-16T14:36:45","slug":"all-about-trade-shows-in-france","status":"publish","type":"post","link":"https:\/\/www.lab-event.com\/en\/all-about-trade-shows-in-france\/","title":{"rendered":"All about trade shows in France"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Trade shows are also an important <a href=\"https:\/\/www.lab-event.com\/les-lieux-culturels-pour-organiser-vos-evenements\/\"><strong>pillar of the event industry<\/strong><\/a> in France. A trade show is an exhibition that takes place over several days and brings together professionals from the same sector to showcase their activities. In France, there is an average of a thousand of them per year, spread all over the country, even if Paris gathers the biggest and most famous ones.[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong><img decoding=\"async\" style=\"width: 100px;\" src=\"\/wp-content\/themes\/child\/images\/pink_line.svg\" \/><\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h2>The importance of trade shows in France<\/h2>\n<ul>\n<li>Trade fairs as <a href=\"https:\/\/www.lab-event.com\/lieux-evenementiels-france\/\">event venues<\/a> allow companies to sign more than 17 million contracts, for a turnover of about 30 billion euros.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>More than 80% of a company&#8217;s trade show sales are realized after the show: <strong>a trade show is an opportunity to exhibit your brand<\/strong> in order to make it known. So it&#8217;s a long-term job, which is far from ending right after the show.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>There is also a return on investment of 1 for 8, which means that for every 1\u20ac invested, the salon can bring back 8\u20ac to the company.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>42,000 companies participate in trade shows each year, 86% of the stands are companies with less than 50 employees.42,000 companies participate in trade shows each year, 86% of the stands are companies with less than 50 employees.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>In Ile de France alone, trade shows attracted 8 million visitors in 2015 and 21 million nationwide.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>According to an Ipsos survey, 27% of companies believe that exhibiting at a trade show is &#8220;the most effective medium for improving the image&#8221; of the company.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Among the most famous fairs in France, we can mention the following ones<\/p>\n<ul>\n<li><a href=\"https:\/\/www.siae.fr\/\">The Paris Air Show (aeronautics)<\/a><\/li>\n<li><a href=\"https:\/\/www.salon-agriculture.com\/\">The International Agricultural Show<\/a><\/li>\n<li><a href=\"https:\/\/www.salonnautiqueparis.com\/fr\">The Paris International Boat Show<\/a><\/li>\n<li>The Mondial de l&#8217;automobile<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>In recent years, we have also seen the development of &#8220;online&#8221; trade shows where visitors can go virtually while having the same interactions as a physical show.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>The importance of trade shows for companies<\/h2>\n<p style=\"text-align: left;\">A trade show can represent <strong><a href=\"https:\/\/www.lab-event.com\/comment-choisir-un-cadre-adapte-a-vos-evenements\/\">a<\/a> key moment for a young company<\/strong> and can even decide its future. Some entrepreneurs do not hesitate to spend several thousand euros to develop their business.<\/p>\n<p>Some entrepreneurs do not hesitate to spend several thousand euros to develop their business.<\/p>\n<p>Moreover, there are multiple advantages for companies: first of all, and as we said above, trade shows allow to <strong>prospect<\/strong>, to find new clients and maybe to launch internationally.<\/p>\n<p>Second, some use trade shows to <strong>introduce their new products<\/strong> to the public. Large companies often do this, announcing a few days before the show that a big announcement will be made to keep the faithful in suspense<\/p>\n<p>A trade show is also a time to build <strong>partnerships<\/strong> and get to know your market better. What better way to observe your competitors directly and discreetly than at a trade show?<\/p>\n<p>Finally, a trade show will considerably strengthen the <strong>links between your teams<\/strong>. Enfin, un salon renforcera consid\u00e9rablement les liens entre vos \u00e9quipes.<\/p>\n<p>&nbsp;<\/p>\n<p>For all these reasons, we strongly encourage you to attend a show if you can.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-4b12901e74239fac5cd55bdd94e2831b.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-4b12901e74239fac5cd55bdd94e2831b > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/www.lab-event.com\/en\/ask-a-demo\/\" class=\"default-btn-shortcode dt-btn dt-btn-l link-hover-off anchor-link \" id=\"default-btn-4b12901e74239fac5cd55bdd94e2831b\" title=\"Demande de d\u00e9mo\"><span>Discover Lab Event, N\u00b01 software for event venues<\/span><\/a><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Trade shows have become real meeting places, essential to the smooth running of the event ecosystem and exchanges between its players. Find out here how they work!<\/p>\n","protected":false},"author":1,"featured_media":8973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"class_list":["post-9839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-venues","category-103","description-off"],"_links":{"self":[{"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/posts\/9839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/comments?post=9839"}],"version-history":[{"count":10,"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/posts\/9839\/revisions"}],"predecessor-version":[{"id":32305,"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/posts\/9839\/revisions\/32305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/media\/8973"}],"wp:attachment":[{"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/media?parent=9839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/categories?post=9839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/tags?post=9839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}