{"id":9826,"date":"2021-12-03T17:44:10","date_gmt":"2021-12-03T16:44:10","guid":{"rendered":"https:\/\/www.lab-event.com\/exhibitions-in-france\/"},"modified":"2022-05-02T17:27:23","modified_gmt":"2022-05-02T15:27:23","slug":"exhibitions-in-france","status":"publish","type":"post","link":"https:\/\/www.lab-event.com\/en\/exhibitions-in-france\/","title":{"rendered":"Exhibitions in France"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Trade shows are also an important pillar of the event industry in France. A trade show is an exhibition that takes place over several days and brings together professionals from the same sector to showcase their activities. In France, there is an average of a thousand of them per year, spread all over the country, even if Paris gathers the biggest and most famous ones.<\/p>\n<h2>The importance of trade shows in France<\/h2>\n<ul>\n<li>Trade fairs enable companies to sign more than 17 million contracts, for a turnover of approximately 30 billion euros.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>More than 80% of a company&#8217;s trade show sales are realized after the show: a trade show is an opportunity to exhibit your brand in order to make it known. So it&#8217;s a long-term job, which is far from ending right after the show.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>There is also a return on investment of 1 for 8, which means that for every 1\u20ac invested, the salon can bring back 8\u20ac to the company.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>42,000 companies participate in trade shows each year, 86% of the stands are companies with less than 50 employees.42,000 companies participate in trade shows each year, 86% of the stands are companies with less than 50 employees.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>In Ile de France alone, trade shows attracted 8 million visitors in 2015 and 21 million nationwide.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>According to an Ipsos survey, 27% of companies believe that exhibiting at a trade show is &#8220;the most effective medium for improving the image&#8221; of the company.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Among the most famous fairs in France, we can mention the following ones<\/p>\n<ul>\n<li><a href=\"https:\/\/www.siae.fr\/\">The Paris Air Show (aeronautics)<\/a><\/li>\n<li><a href=\"https:\/\/www.salon-agriculture.com\/\">The International Agricultural Show<\/a><\/li>\n<li><a href=\"https:\/\/www.salonnautiqueparis.com\/fr\">The Paris International Boat Show<\/a><\/li>\n<li>The Mondial de l&#8217;automobile<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>In recent years, we have also seen the development of &#8220;online&#8221; trade shows where visitors can go virtually while having the same interactions as a physical show.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>The importance of trade shows for companies<\/h2>\n<p>A trade show can represent a key moment for a young company and can even decide its future. Some entrepreneurs do not hesitate to spend several thousand euros to develop their business.<\/p>\n<p>Some entrepreneurs do not hesitate to spend several thousand euros to develop their business.<\/p>\n<p>Moreover, there are multiple advantages for companies: first of all, and as we said above, trade shows allow to prospect, to find new clients and maybe to launch internationally.<\/p>\n<p>Second, some use trade shows to introduce their new products to the public. Large companies often do this, announcing a few days before the show that a big announcement will be made to keep the faithful in suspense<\/p>\n<p>A trade show is also a time to build partnerships and get to know your market better. What better way to observe your competitors directly and discreetly than at a trade show?<\/p>\n<p>Finally, a trade show will considerably strengthen the links between your teams. Enfin, un salon renforcera consid\u00e9rablement les liens entre vos \u00e9quipes.<\/p>\n<p>&nbsp;<\/p>\n<p>For all these reasons, we strongly encourage you to attend a show if you can.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-bde4d18ca027c79c5f57572cc26611a5.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-bde4d18ca027c79c5f57572cc26611a5 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/www.lab-event.com\/en\/ask-a-demo\/\" class=\"default-btn-shortcode dt-btn dt-btn-l link-hover-off \" id=\"default-btn-bde4d18ca027c79c5f57572cc26611a5\"><span>Discover Lab Event, N\u00b01 event project management software<\/span><\/a><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>Our client&#8217;s testimonials:<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Trade shows are also an important pillar of the event industry in France. A trade show is an exhibition that takes place over several days and brings together professionals from the same sector to showcase their activities. In France, there is an average of a thousand of them per year, spread all over the country,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[],"class_list":["post-9826","post","type-post","status-publish","format-standard","hentry","category-news-of-the-event-industry","category-105","description-off"],"_links":{"self":[{"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/posts\/9826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/comments?post=9826"}],"version-history":[{"count":5,"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/posts\/9826\/revisions"}],"predecessor-version":[{"id":12348,"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/posts\/9826\/revisions\/12348"}],"wp:attachment":[{"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/media?parent=9826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/categories?post=9826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lab-event.com\/en\/wp-json\/wp\/v2\/tags?post=9826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}