{"id":12617,"date":"2022-05-12T11:38:46","date_gmt":"2022-05-12T09:38:46","guid":{"rendered":"https:\/\/www.lab-event.com\/how-to-generate-a-brochure-estimate-automatically-in-the-event-industry\/"},"modified":"2025-11-20T12:17:47","modified_gmt":"2025-11-20T11:17:47","slug":"how-to-generate-a-brochure-estimate-automatically-in-the-event-industry","status":"publish","type":"post","link":"https:\/\/www.lab-event.com\/en\/how-to-generate-a-brochure-estimate-automatically-in-the-event-industry\/","title":{"rendered":"How to generate a brochure-estimate automatically in the event industry?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

What is a sales brochure?<\/span><\/h2>\n

 <\/p>\n

The<\/span> commercial brochure<\/b><\/a> is a<\/span> communication<\/b> and sales support<\/b> which has many uses, such as presenting the company in a synthesized way, highlighting your offer, conveying your brand image and guiding the speech of the sales department in order to promote sales. Indeed, it allows you to put yourself forward, to demonstrate your professionalism and to develop your company’s notoriety.<\/span><\/p>\n

The commercial brochure is the result of the combination of two essential elements: text and graphic elements, such as images, your logo, colors and fonts. <\/span><\/p>\n

The brochure, in order to be effective, must include key information such as: the name of the company and its contact information; information about your products and services, what differentiates you from your competitors and a summary of its history, in storytelling format.<\/span><\/p>\n

How to create a visually appealing brochure?<\/span><\/h2>\n

 <\/p>\n

Here are some techniques used by the design:<\/span><\/p>\n